Real Marketing. Real Results.

A look at how I help businesses solve marketing challenges through strategy, execution, and measurable results.

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Digital Marketing Strategy

Strategic Marketing
Agency & freelance experience

  • B2B trade show design company operating in a seasonal, high-competition market.

    Engagement: 2+ years
    Channel: Google Ads (Paid Search)

    The Problem

    Demand fluctuated based on trade show seasonality, requiring paid search to scale up or down without sacrificing lead quality. Budgets shifted monthly, making consistency and performance control a key challenge.

    Strategic Approach

    Built a flexible paid search strategy aligned to production capacity and sales goals. Budget pacing and campaign focus adjusted based on seasonality, with performance reviewed monthly to determine when optimizations or pivots were needed.

    What I Owned

    • Primary client contact and performance lead

    • Translated business goals into paid search direction with a strategist

    • Ongoing monitoring, reporting, and optimization support

    • Communicated and executed strategic pivots as needed

    Outcomes & Impact

    • Consistently met goal of 2+ sales-qualified leads per day

    • Maintained stable performance across fluctuating $5K–$8K monthly budgets

    • Established paid search as a reliable demand channel year-round

  • B2B manufacturing company in a highly technical niche with low initial search visibility.

    Engagement: 2+ years
    Channels: SEO & Google Ads
    Budget: ~$1,500/month

    The Problem

    The website ranked for fewer than 50 keywords, limiting organic traffic and inbound leads. Paid search was constrained by a modest budget, requiring a more efficient long-term approach.

    Strategic Approach

    Focused on improving SEO fundamentals through product page optimization and consistent blog content, supported by tightly managed paid search. SEO and paid media were aligned to maximize impact within budget.

    What I Owned

    • Client communication and strategy alignment

    • Oversight of SEO improvements and content execution

    • Paid search monitoring and optimization support

    • Performance reporting and keyword growth tracking

    Outcomes & Impact

    • Grew keyword rankings from <50 to 200+ in under 6 months

    • Achieved consistent inbound leads through organic and paid channels

    • Reduced reliance on paid media alone for lead generation

  • Large B2B organization with a complex internal structure, including multiple stakeholders across sales, legal, and executive teams.

    Engagement: Long-term partnership
    Focus Areas: CRM coordination, marketing automation, sales enablement

    The Problem

    Lead management and reporting were slowed by complex approval processes and inconsistent CRM usage across the sales team. Without standardized workflows, it was difficult to ensure leads were routed correctly, tracked consistently, and evaluated for quality.

    Strategic Approach

    The strategy focused on improving internal alignment rather than lead volume alone. Priority was placed on creating clear, repeatable systems for lead routing, automation, and reporting to support sales efficiency and visibility across teams.

    Marketing and sales workflows were designed to meet internal compliance requirements while still enabling timely reporting and decision-making.

    What I Owned

    • Coordinated lead automation through Salesforce and HubSpot

    • Ensured leads were routed to the correct sales representatives

    • Supported CRM standardization across the sales team

    • Worked directly with sales to validate lead quality and SQL definitions

    • Managed monthly reporting and stakeholder communication across teams

    Outcomes & Impact

    • Improved lead routing accuracy and response time

    • Increased visibility into lead performance across sales and marketing

    • Established consistent CRM usage, enabling more reliable reporting and forecasting

    • Supported stronger alignment between marketing efforts and sales outcomes

Social Media Management

Social Media Management for Business Brands
Freelance & agency projects

  • Large B2B organization with complex internal approvals and strict brand governance.

    Platforms: LinkedIn
    Collaboration: Worked alongside a designer on content

    Management Approach

    Built a clear social media process centered on advance planning, defined approval stages, and realistic timelines. Coordinated edits across stakeholders while maintaining alignment between messaging, design, and brand standards.

    What I Owned

    • Social media calendar planning

    • Stakeholder coordination and approvals

    • Designer collaboration and revisions

    • Scheduling, posting, and performance reporting

    Outcomes

    • Consistent, on-time publishing

    • Reduced friction in approvals

    • Clear visibility into social performance

  • Large B2B organization with a strong emphasis on brand voice, community presence, and internal milestones.

    Platforms: LinkedIn
    Collaboration: Worked closely with in-house designers

    Management Approach

    Acted as the bridge between brand, design, and execution. Interpreted internal updates and initiatives, translated them into clear messaging direction, and collaborated with designers to ensure tone, timing, and visuals aligned with the company’s voice.

    Planned posts in advance while remaining flexible for timely announcements, ensuring consistency without sacrificing relevance.

    What I Owned

    • Interpreting internal initiatives into social-ready messaging

    • Providing clear creative direction to designers

    • Managing timelines, edits, and approvals

    • Scheduling and publishing posts

    • Monitoring reception and reporting on performance

    Outcomes

    • Consistent, on-brand social presence

    • Timely publication of announcements and milestones

    • Strong internal alignment and confidence in social output

Content Creation

Content Creation for Business Brands
Freelance & agency projects

Marthann Masterson

Industry: Fine Art / Creative (Local Houston Artist)

I created visual and digital content that showcased Marthann’s work and personal style, making it easy to share her art online while staying true to her creative voice.

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ISEA

Industry: Safety Organization

I created content supporting public-facing initiatives and brand storytelling, balancing professionalism with approachability across digital channels.

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Figure 8 Federal

Industry: Software / B2B

I produced polished, brand-forward content designed to support credibility and consistency across web and digital marketing touchpoints.

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The Eye Gallery

Industry: Retail / Eyewear (Local Houston Store)

I captured content highlighting both product detail and in-store experience, optimized for digital platforms.

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Paid Media

Paid Media for Business Brands
Freelance & agency projects

  • B2B | Seasonal Demand | Google Ads

    Engagement: Long-term
    Budget Range: $5K–$8K/month

    The Challenge
    Demand fluctuated based on seasonality and production capacity, requiring paid search to scale up or down while maintaining consistent lead quality.

    Approach
    Supported a flexible paid search strategy aligned to business capacity. Partnered with a strategist to adjust budget pacing, keyword focus, and campaign structure as demand shifted. Performance was reviewed regularly to determine when optimizations or pivots were needed.

    Outcome

    • Consistently achieved 2+ sales-qualified leads per day

    • Maintained stable performance across changing monthly budgets

  • B2B Manufacturing | Limited Budget | SEO + Paid Search

    Engagement: Long-term
    Budget: ~$1,500/month

    The Challenge
    Low organic visibility and a limited paid media budget restricted inbound lead volume, requiring a highly efficient approach.

    Approach
    Aligned paid search with SEO efforts to maximize impact. Used keyword performance data to inform both campaign targeting and on-site optimization, ensuring paid and organic efforts reinforced one another.

    Outcome

    • Expanded keyword visibility from fewer than 50 to 200+ in under 6 months

    • Generated consistent inbound leads without increasing ad spend

  • Multi-Client Performance Management | Google Ads

    Engagement: Ongoing across multiple accounts

    The Challenge
    Ensuring paid media performance stayed aligned with business goals across multiple clients, industries, and budget levels.

    Approach
    Monitored campaigns regularly, supported ongoing optimizations, and communicated performance insights clearly to clients. Adjusted strategy as goals, capacity, or performance trends changed.

    Outcome

    • Improved lead quality and consistency across accounts

    • Strong client confidence through transparent reporting

    • Paid media positioned as a dependable growth channel

Copywriting

Copywriting for Business Brands
Freelance & agency projects

Terra Mar Imports

Content Type: Product-led blog copy

This piece was written to elevate a seasonal product by combining storytelling, product education, and appetite-driven language. The focus was on brand voice, clarity, and making the product feel distinctive and premium.

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Flabs and Abbs

Content Type: Personal brand & lifestyle copy

This personal project showcases my ability to develop an authentic brand voice, write engaging long-form content, and connect with an audience through personality-driven storytelling.

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Terra Mar Imports

Content Type: Recipe & product storytelling

This copy highlights product versatility through a recipe-driven format, balancing instructional clarity with engaging, brand-aligned language to encourage exploration and purchase.

Read Copy Sample

Ready to Talk About Your Project?

Whether you need a long-term marketing partner or help with a specific project, I'd love to learn more about your business and how I can help.

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