Strategic digital marketing for small businesses ready to grow sustainably
I help service-based businesses attract the right audience through thoughtful strategy, clear messaging, and marketing that actually converts — without chasing trends or gimmicks.
Marketing that feels aligned — and works.
You don’t need louder marketing. You need clarity, intentional execution, and a digital presence that supports your business — not one that just looks good.
At Waves Marketing Solutions, I focus on thoughtful marketing foundations that help you:
Communicate clearly with your audience
Show up consistently across channels
Build trust and attract clients who are the right fit
Everything I do is rooted in strategy first, so your marketing feels aligned with your values and supports long-term growth.
Core Services Designed to Support Every Stage of Growth
Whether you need strategic direction or hands-on support, these services are built to meet you where you are — and help you grow with purpose.
Strategic Marketing
High-level thinking paired with practical execution.
I help businesses define their marketing direction, clarify priorities, and build plans that actually make sense for their goals, resources, and timelines. This includes audits, campaign planning, messaging frameworks, and ongoing strategic guidance.
Social Media Management
Consistent, intentional social presence.
I manage social media with a focus on clarity, consistency, and alignment with broader marketing efforts. From planning and posting to optimization and ongoing management, I help brands show up professionally and cohesively on social platforms.
Paid Media
Performance-focused paid media management.
I manage paid media as a performance channel tied directly to business goals — not just spend. I collaborate closely with strategists to shape campaign direction, oversee ongoing performance, communicate results clearly, and ensure campaigns adapt as budgets, demand, and priorities change.
Experience includes seasonal and always-on campaigns, fluctuating budgets, and efficiency-focused optimization across Google Ads.
Content Creation
Scroll-stopping content with purpose.
I create content designed to support brand presence, campaigns, and overall marketing goals — not just fill a calendar. This includes content planning, creative direction, and execution for digital platforms.
Copywriting
Clear, effective messaging that supports action.
From website copy and landing pages to blog content and campaign messaging, I write copy that’s aligned with brand voice and built to support conversions, clarity, and consistency across channels.
Who I Work Best With
Waves Marketing Solutions is a great fit if you’re a business owner who:
Wants a strategy-first approach (not quick fixes)
Values clarity, consistency, and long-term growth
Needs marketing that feels aligned with your brand and voice
Is ready to invest in building a strong digital foundation
If you’re looking for overnight results or one-size-fits-all marketing, we may not be the best match — and that’s okay.
Hi, I’m Abby — your strategic marketing partner.
I’m a digital marketer focused on helping small businesses grow through clear strategy and thoughtful execution. I bring a collaborative approach, strong communication, and marketing support that’s grounded in what actually works — not what’s trending this week.
When you work with me, you can expect:
Clear direction and honest recommendations
Marketing that supports your goals (and your capacity)
A partner who cares about both results and sustainability
Ready for marketing that supports your business — and your goals?
If you’re not sure what you need yet, that’s exactly what the call is for.