Strategic marketing for brands that want clarity, consistency, and growth.
I’m Abby — a digital marketer and account manager with experience across strategy, execution, and client communication. I help businesses simplify their marketing and turn ideas into action.
How I Work
I approach marketing as a system, not a checklist. Strategy comes first, but execution matters just as much. That means asking the right questions upfront, setting clear priorities, and making decisions that balance performance, budget, and long-term growth.
Whether I’m managing paid media, shaping campaign strategy, or supporting content and social efforts, my focus stays on building momentum over time — not chasing quick wins that don’t hold up.
Waves Marketing Solutions is a great fit if you:
> Want a strategic partner who can both plan and execute
> Value clear communication and realistic timelines
> Need marketing support that adapts as budgets, demand, and priorities change
> Prefer thoughtful, data-informed decisions over trends and hype
It may not be the right fit if you:
> Are looking for overnight growth or guaranteed results
> Need heavy video production or influencer-led strategies
> Want someone to execute tactics without context or direction
Experience & Perspective
My background spans agency and freelance work across industries including ecommerce, consumer goods, professional services, and B2B. I’ve partnered with internal teams, founders, and cross-functional stakeholders, giving me a practical understanding of how marketing decisions impact the broader business.
That experience shapes how I work today — with flexibility, accountability, and a strong emphasis on execution that actually moves things forward.
Meet Pippa
Chief Barketing Officer 🐾
Pippa oversees daily morale, reminds me to take walk breaks, and ensures all workdays include fresh air. She does not approve late deadlines — but is very supportive during brainstorming sessions.
