Meet Abby
Helping small businesses grow through thoughtful, practical marketing.
Marketing doesn't have to feel overwhelming. My goal is to help you focus on the strategies that make the biggest impact—without adding unnecessary complexity.
My Approach to Marketing
I believe great marketing starts with understanding your business.
Before recommending a strategy, I take the time to learn about your goals, your customers, and what's already working. From there, I create marketing plans that are thoughtful, realistic, and built to support long-term growth.
Because no two businesses are the same, I don't believe in one-size-fits-all solutions.
My Experience
Over the years, I've worked in agency, in-house, and freelance marketing roles, giving me experience across a wide range of industries and marketing channels.
That background allows me to see both the big picture and the day-to-day details—whether I'm building a marketing strategy, managing a website project, writing content, or coordinating paid advertising campaigns.
What It's Like to Work With Me
When we work together, you can expect:
Clear communication from start to finish
Honest recommendations based on your goals
Organized project management and realistic timelines
A collaborative approach—you'll always work directly with me
Marketing that's practical, purposeful, and designed for long-term growth
As a small business owner myself, I understand that every marketing investment needs to count. That's why I focus on practical recommendations that fit your goals, your budget, and your capacity—not one-size-fits-all marketing plans.
Why I Started Waves Marketing Solutions
After working with businesses of all sizes, I realized my favorite part of marketing wasn't just running campaigns or writing content—it was helping business owners make sense of their marketing.
I started Waves Marketing Solutions to provide personalized marketing support without the complexity of a traditional agency. When you work with me, you'll always know who's managing your project, and every recommendation is made with your business goals in mind.
Meet Pippa
Chief Barketing Officer 🐾
Pippa oversees daily morale, reminds me to take walk breaks, and ensures all workdays include fresh air. She does not approve late deadlines — but is very supportive during brainstorming sessions.
Ready to
Work Together?
Whether you know exactly what you need or you're simply looking for guidance, I'd love to learn more about your business and your goals.
Let's build a marketing strategy that works for you.