Experienced strategy, practical solutions, and a personal approach to helping small businesses grow.
A different kind of marketing partnership.
THE PERSON BEHIND WAVES
A LITTLE ABOUT ME
Hi, I'm Abby.
I'm the founder of Waves Marketing Solutions, a Houston-based marketing consultancy helping small businesses build stronger, more intentional marketing strategies.
With seven years of experience across agency, in-house, and freelance marketing roles, I've worked with businesses in a variety of industries, developing strategies, managing campaigns, and bringing creative ideas to life.
I started Waves because I believe small businesses deserve experienced marketing support that's approachable, practical, and tailored to their goals.
01
No one-size-fits-all plans. No unnecessary complexity. Just thoughtful marketing built around what matters to you.
HOW I WORK
Good marketing starts with understanding your business.
Listen First
I take time to understand your business, your customers, and your goals before recommending a strategy.
02
Build With Purpose
Every recommendation has a reason behind it, connecting your marketing efforts to your bigger business objectives.
03
Stay Involved
You'll work directly with me, with clear communication, realistic timelines, and hands-on support throughout the process.
THE STORY BEHIND WAVES
Why I started Waves Marketing Solutions.
After years of working with businesses of all sizes, I realized the part of marketing I enjoyed most wasn't just launching campaigns or building websites. It was helping business owners make sense of their marketing.
I saw how easy it was for small businesses to feel overwhelmed by competing advice, complicated strategies, and services that didn't always fit their needs.
I started Waves to offer a more personal approach: working directly with business owners, understanding what they're trying to accomplish, and creating practical marketing solutions that make sense for their business.
BEHIND THE SCENES
Meet Pippa
Chief Barketing Officer
Pippa oversees office morale, reminds me to take breaks, and makes sure every workday includes plenty of fresh air. She's also an enthusiastic (if occasionally distracting) brainstorming partner.
LET'S WORK TOGETHER
Let's make your marketing work for you.
Whether you need a fresh perspective or ongoing marketing support, I'd love to learn more about your business and what you're working toward.