Real-world marketing work, grounded in strategy and execution.
My work spans SEO, content, social, email, branding, and website projects across agencies and in-house teams. While some client work is confidential, the examples below highlight how I approach strategy, execution, and performance across the services I offer.
Digital Marketing Strategy
Multi-Channel Growth Strategy for Service-Based Clients
Agency environment | Account Manager
Challenge
Clients needed cohesive strategies across SEO, paid ads, and website updates instead of siloed tactics.
My Role
Owned client communication, project coordination, and strategic alignment across teams.
What I Did
Led discovery calls and translated business goals into marketing priorities
Collaborated with SEO + paid media strategists to align messaging and targeting
Managed website timelines and approvals across stakeholders
Outcome
Improved campaign alignment and reduced revision cycles
Faster project delivery across multiple client accounts
Clearer reporting and expectation-setting for clients
Social Media Management
Social Media Management for Small Business Brands
Freelance & agency projects
Challenge
Inconsistent posting, unclear brand voice, and low engagement.
My Role
Owned content planning, execution, and optimization.
What I Did
Built monthly content calendars
Created on-brand graphics and captions
Adjusted posting strategy based on engagement trends
Outcome
Increased consistency and brand clarity
Improved engagement and follower growth over time
Content Creation
Paid Media
Copywriting
